Swapfiets makes sure you always have a working bike, with signature blue front tire.
For customers, they have a loyalty program and were looking for an addition to the gifts for this. Swapfiets themselves came up with a design that they wanted to see transformed into a beautiful pair of socks. The wishes and ideas were immediately clear: it had to be a design with bicycles with the blue front tire.
After two quick design rounds, the design was agreed upon and the socks went into production. The fact that the socks are one-size-fits-all was a nice touch for Swapfiets. The division for men’s or women’s socks is so unnecessary, they always fit.